Links

Internet content featuring Dan:

Social media coverage of Dan’s keynote on the de-intellectualization of UX design at interactions14 conference in Amsterdam.

UX Industry Blog interviews Dan on the future of the profession

The Jive Social Enterprise Summit invited talk about the introduction of social concepts into Enterprise software

SAP Design Guild Interview discussing design philosophy

Dan’s page on LinkedIn where you can also find out about his musical career and other hobbies

Dan on the Interaction-design.org website as an advisor

Organizational memberships:

ACM Special Interest Group on Computer Human Interaction

The local Bay Area chapter BayCHI

The Design Management Institute

IXDA

Certifications:

Board Certified Professional Ergonomist membership (UX specialty) license #1225

 

Recent Posts

On Feb. 13th the ACM SigCHI awards committee announced that Dan will be receiving the 2019 Lifetime Practice award.  The ceremony will take place at the Chi conference in Glasgow Scotland in May.

The abstract of his invited talk is below.

After four decades of practice, User Experience design has reached a maturity level integral to the success of every business venture.  Whether the product or service provided competes in the consumer, enterprise or medical sector, UX quality is known to directly impact effectiveness, efficiency and satisfaction, the combination of which determines consumer acceptance.  However, great design alone is not sufficient to achieve meaningful impact.  Products with high usability lab ratings have been rejected in the crucible of real-life usage because they don’t add sufficient value for either the consumer or company that delivers them to market.  The failure of these so called “great designs” reduces them at best to museum or portfolio pieces.  True impact is only achieved when the designed artifact reaches a critical level of market adoption.  The service benchmarks today are Facebook with over two billion active users and Google with 1.2 trillion searches a year.

Achieving significant market adoption is difficult.  It requires not only delightfully fulfilling users’ needs but also a UX strategy and design optimization to fit corporate business models and marketing channels, both characterized by substantial financial risk.  If there is no ROI for the product, then by association there is no ROI for design or the UX team itself.

UX earns a “seat at the table” by simultaneously delivering value for both the business and the user.   Owning the Business of UX role contains strategy and management challenges.  Mastering them can bring UX to corporate parity with the more established engineering and marketing professions.

 

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