Outstanding user experience strategy consulting firm

Consulting

rCDO UX is a consulting company founded by Daniel Rosenberg.  We provide UX strategy and product design services to companies ranging in size from Fortune 500 to startup.  We mentor CEOs, CPOs, Development VPs and UX leaders, helping them optimize the alignment between their UX investment and their company’s business plans.  Regardless of company size or market type (B2B vs. B2C), the typical consulting engagement is focused on strengthening corporate “design” DNA to continuously deliver products and services with a highly competitive user experience on the Web, mobile and embedded platforms.  Current clients include cloud, consumer, big data, analytics and medical applications companies.

Frequently requested services are described on this website.  In addition, we will be happy to provide sample statements of work (SOW) and portfolio examples to demonstrate how we are helping our many client companies integrate rCDO UX services into their business plans. Please send your information request to: info@rCDOUX.com

Chief Design Officer

Before founding rCDO UX Daniel spent more than 18 years as the top UX design executive at two of the world’s largest software companies, Oracle and SAP, where he led their global UX efforts across all product lines.  He is also well known as a designer and inventor of the tabbed UI along with many other heavily copied UI patterns.  Many of these landmark designs date to his tenure as the user interface architect for Borland and Ashton-Tate.  He has authored many important books and articles in the UX field and taught worldwide on both technical and design leadership topics.

Daniel is the 2019 ACM SigCHI Lifetime Practice Award winner.  Noted for his contributions over almost 4 decades of practice in UX leadership, developing new design methods and the invention of many GUI pattern in common use today.

Some current and former clients:

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    Qlue Logo

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Recent Posts

On Feb. 13th the ACM SigCHI awards committee announced that Dan will be receiving the 2019 Lifetime Practice award.  The ceremony will take place at the Chi conference in Glasgow Scotland in May.

The abstract of his invited talk is below.

After four decades of practice, User Experience design has reached a maturity level integral to the success of every business venture.  Whether the product or service provided competes in the consumer, enterprise or medical sector, UX quality is known to directly impact effectiveness, efficiency and satisfaction, the combination of which determines consumer acceptance.  However, great design alone is not sufficient to achieve meaningful impact.  Products with high usability lab ratings have been rejected in the crucible of real-life usage because they don’t add sufficient value for either the consumer or company that delivers them to market.  The failure of these so called “great designs” reduces them at best to museum or portfolio pieces.  True impact is only achieved when the designed artifact reaches a critical level of market adoption.  The service benchmarks today are Facebook with over two billion active users and Google with 1.2 trillion searches a year.

Achieving significant market adoption is difficult.  It requires not only delightfully fulfilling users’ needs but also a UX strategy and design optimization to fit corporate business models and marketing channels, both characterized by substantial financial risk.  If there is no ROI for the product, then by association there is no ROI for design or the UX team itself.

UX earns a “seat at the table” by simultaneously delivering value for both the business and the user.   Owning the Business of UX role contains strategy and management challenges.  Mastering them can bring UX to corporate parity with the more established engineering and marketing professions.

 

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