Professor

Professor

Dan is an adjunct professor at San Jose State University (SJSU) in the department of Industrial and Systems Engineering (ISE).  He is specifically affiliated with the Ergonomics and Human Factors specialty program hosted within ISE.   This program provides a graduate level masters degree curriculum that includes focus areas in both hardware and software ergonomics. It was recently rated the #6 best User Interface Design Masters Degree program in the country.  Check it out at http://www.valuecolleges.com/rankings/best-ux-design-graduate-programs-for-2016/

Dan is also the official faculty advisor to SJSU UXA a student led organization that promotes careers in the user experience field at both the graduate and undergraduate level.

Educating for HCI at Scale is a recent article Dan published in ACM Interactions Magazine to share his views on the state of HCI education globally.

In 1991 Dan co-authored Human Factors in Product Design with William Cushman. This book, published by Elsevier, was the first of its kind to address the application of human factors engineering principles to consumer products.  All previous works in the field had focused on military applications.  Human Factors in Product Design became a popular textbook in Industrial Engineering and Industrial Design programs worldwide for more than a decade.

Each year Dan advises a group of SJSU graduate students on their thesis/capstone projects primarily in the area of Human Computer Interaction and related topics such as gamification and usability.  He also introduced two new graduate level courses on Advanced Interaction Design techniques into the curriculum.

In addition the official classes he teaches Dan also gives guest lectures at SJSU within the required curriculum in the areas of software design, UX management, and professional practice.  He has been an invited speaker at Stanford, Georgia Tech, CMU, and Langara College in Vancouver BC.

SJSU ISE program information is available for those interested in learning more, either to become a student, hire a recent graduate, or find internship candidates for your company’s UX department.

 

Recent Posts

On Feb. 13th the ACM SigCHI awards committee announced that Dan will be receiving the 2019 Lifetime Practice award.  The ceremony will take place at the Chi conference in Glasgow Scotland in May.

The abstract of his invited talk is below.

After four decades of practice, User Experience design has reached a maturity level integral to the success of every business venture.  Whether the product or service provided competes in the consumer, enterprise or medical sector, UX quality is known to directly impact effectiveness, efficiency and satisfaction, the combination of which determines consumer acceptance.  However, great design alone is not sufficient to achieve meaningful impact.  Products with high usability lab ratings have been rejected in the crucible of real-life usage because they don’t add sufficient value for either the consumer or company that delivers them to market.  The failure of these so called “great designs” reduces them at best to museum or portfolio pieces.  True impact is only achieved when the designed artifact reaches a critical level of market adoption.  The service benchmarks today are Facebook with over two billion active users and Google with 1.2 trillion searches a year.

Achieving significant market adoption is difficult.  It requires not only delightfully fulfilling users’ needs but also a UX strategy and design optimization to fit corporate business models and marketing channels, both characterized by substantial financial risk.  If there is no ROI for the product, then by association there is no ROI for design or the UX team itself.

UX earns a “seat at the table” by simultaneously delivering value for both the business and the user.   Owning the Business of UX role contains strategy and management challenges.  Mastering them can bring UX to corporate parity with the more established engineering and marketing professions.

 

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