Delivering real business value through a design strategy requires the successful combination of innovative product definition/design, talented, well-trained people, and an effective process that integrates User Experience, Product Management, Development and Marketing behind a common vision.  Some consulting engagements involve all three dimensions; most involve more than one.


  • Creating a UX strategy consistent with the business plan
  • Competitive UX assessment
  • Designing innovative new experiences for both products and services
  • Deep brand articulation through interaction design (not just visuals)
  • Performance tuning code for improved usability
  • Visual creative direction
  • Gamification


  • Design literacy training for executives (framework for UX cost/benefit analysis plus knowing how to articulate your goals to “the creatives”)
  • Mentoring UX leaders on organizational models, globalization, communication, hiring and board room presence
  • Advanced interaction design training
  • UI architect coaching
  • Individual UX career path planning


  • Design Thinking adoption
  • User Centered Design execution
  • Rapid prototyping tools and methods
  • Selecting appropriate usability and user research metrics and methods
  • Quantifying coolness, fun and delight
  • UI guideline and standards best practices
  • Usability cost justification

Recent Posts


Dan has been invited to be one of the keynote speakers at the Alibaba UCAN2018 conference in Hangzhou China this spring.

See Dan’s latest publication on The Business of UX Strategy which is the cover article in the latest issue (March/April) of ACM Interaction Magazine.


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