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Interactions Blogger

Dan is an official ACM Interactions magazine online edition blogger.  The Association for Computing Machinery (ACM) is the premier computer science professional organization in the world.  It sponsors many scientific technical journals as well as several topical magazines of interest to the broader business community.  Interactions is focused entirely on the latest user experience design and methods trends.

Interactions Forum Editor

Dan is also the editor (and frequent author) of the Business of UX Forum published in the print edition of ACM Interactions Magazine.  Look for this forum in every other issue of the magazine.

Known for his controversial opinions on the de-intellectualization of UX design, interaction design education, Usability Return on Investment (ROI) myths, the misuse of usability data, and the pitfalls of UX globalization, Dan’s blog always provides thought provoking content.

Recent blogs on the Interactions Digital Edition:

Why History Matters – April 2017

A new Forum is launched: The Business of UX – January 2014

The UX Ownership war is over… And we lost!  – June 2013

Still failing the business value test  – March 2013 
Kicking things off   – December 2012
UX talk with Dan Rosenberg UX Industry Blog (Ed. Helmut Degan) – December 2012
 

Recent Posts

On Feb. 13th the ACM SigCHI awards committee announced that Dan will be receiving the 2019 Lifetime Practice award.  The ceremony will take place at the Chi conference in Glasgow Scotland in May.

The abstract of his invited talk is below.

After four decades of practice, User Experience design has reached a maturity level integral to the success of every business venture.  Whether the product or service provided competes in the consumer, enterprise or medical sector, UX quality is known to directly impact effectiveness, efficiency and satisfaction, the combination of which determines consumer acceptance.  However, great design alone is not sufficient to achieve meaningful impact.  Products with high usability lab ratings have been rejected in the crucible of real-life usage because they don’t add sufficient value for either the consumer or company that delivers them to market.  The failure of these so called “great designs” reduces them at best to museum or portfolio pieces.  True impact is only achieved when the designed artifact reaches a critical level of market adoption.  The service benchmarks today are Facebook with over two billion active users and Google with 1.2 trillion searches a year.

Achieving significant market adoption is difficult.  It requires not only delightfully fulfilling users’ needs but also a UX strategy and design optimization to fit corporate business models and marketing channels, both characterized by substantial financial risk.  If there is no ROI for the product, then by association there is no ROI for design or the UX team itself.

UX earns a “seat at the table” by simultaneously delivering value for both the business and the user.   Owning the Business of UX role contains strategy and management challenges.  Mastering them can bring UX to corporate parity with the more established engineering and marketing professions.

 

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